June 23 and 24, 2011: Addressing Sexual Violence – Changing Attitudes, Changing Lives Toronto Conference

In June, the Ontario Women’s Directorate, Ontario Coalition of Rape Crisis Centres, Action ontarienne contre la violence faite aux femmes, the University of Western Ontario and the Centre for Research and Education on Violence Against Women and Children held a bilingual conference to examine new ways of effectively educating the public concerning sexual violence.

Examples of several different campaigns being used across North America and beyond were presented. Societal norms, organizational practices, community attitudes and behaviours of potential offenders all need to change. The conference recognized that there are six parts to having an effective social marketing campaign.
1. Framing the Issue
2. Key Elements of Effective Social Marketing
3. Applying Social Norms Theory: How to Change Behaviour
4. Engaging Bystanders
5. Campaign Message Considerations
6. Campaign Messenger Considerations: Who Should Deliver the Message

Some of the organizations presenting very informative and innovative materials at the conference included:
Men Can Stop Rape (USA)
Outiller les jeunes face à l’hypersexualisation (Hyper sexualization campaign) Université du Québec à Montréal
Bringing in the Bystander, University of Windsor, Ontario
Yes Makes Sex Hot – Get Consent, University of Victoria, BC
Prevention Approaches with Men and Boys on consent and Gender Equality, White Ribbon Campaign
Consent is Sexy, Columbia University, New York City
Only Yes Means Yes, Women Abuse Working Group, Hamilton Ontario
Campaign considerations With Drug Facilitated Sexual Assaults, Ontario Network of Sexual Assault Care and Women’s College Hospital
SAY SO (Sexual Assault Yearly Speak Out), New York City Alliance Against Sexual Assault
Enhanced AAA Sexual Assault Resistance Program, University of Windsor
I know Someone, University of Western Ontario
No Means No, Canadian Federation of University Students, York University
Riposte, Franc-parler, Instinct (Approach to reaching Francophone communities), COPA Centre Ontarien de Prevention des Aggressions
Be the Solution, Washington Coalition of Sexual Assault Programs
It Starts With You. It Ends With Him, White Ribbon Campaign
Ça Commence Avec Toi. Ça Reste Avec Lui, Centre Ontarien de Prevention des Aggressions
Don’t Be That Guy, Sexual Assault Voices of Edmonton
I’m Not For Sale, RCMP
Peel Regional Police Human Trafficking Campaign, Peel Regional Police
A Future. Not a Past, Juvenile Justice Fund, Atlanta, Georgia

The Sexual Assault Voices of Edmonton (SAVE) gave a presentation on the “Don’t Be That Guy” campaign. The campaign focused on the issue of alcohol facilitated sexual assaults with a poster campaign aimed at the offender. In Edmonton there has been a recorded increase in the number of alcohol facilitated sexual assaults committed by young men between 18 and 24 and that the vast majority of victims are young women of a similar age who have some form of relationship with the perpetrator. These are not stranger assaults.

This was an excellent conference that addressed changing social norms and attitudes to bring about positive social change.

For more information, please contact the Ontario Women’s Directorate.
View presentations from the Forum on the Conference website.

Sex Offender Registration and Management Conference
Wednesday-Friday, October 12 -14, 2011
Crowne Plaza Fallsview Hotel Grand Ballroom
5685 Falls Avenue, Niagara Falls, ON

Rooms must be booked prior to Sept 27th to receive special rates.
Maureen Phelan-NRPS
(905) 688-4111, Ext 5100
Michelle Hickey-OSOR
(705) 329-7474

Before October 1, 2011 - $300.00
After October 1, 2011 - $375.00
Click here to make a Credit Card payment.
Please enter $293.05 in Payment Amount, as there is an
additional $6.95 surcharge for this payment method. Amount debited from credit card will total $300 when complete Credit
Card Payments will ONLY be accepted until October 1, 2011.
Any payments after that must be made by cheque.
Provide current information and awareness in relation to effective sex offender management and accountability to improve public safety and reduce future victimization.

Program Agenda and Registration Form
Registrations can be Faxed: (705) 329-7475
or E-Mailed:
Sexual Assault Centre of Edmonton 2011 Conference: Sexual Violence in Marginalised Communities
Monday-Tuesday, October 17 -18, 2011
Chateau Louis Hotel & Conference Centre
11727 Kingsway Avenue Edmonton, Alberta
Fax: (780) 421-8734
Phone: (780) 423-4102
Early Bird (Deadline: August 15, 2011): $166.95
Student (Deadline: September 30, 2011): $187.95
Regular (Deadline: September 30, 2011): $261.45
Provide a learning and networking opportunity for anyone who works for and with marginalized communities affected by sexual violence. This may include social workers, mental health professionals, law enforcement, health care professionals, educators, support workers, advocates, students, and other professionals working in areas related to sexual violence.
Read the Invites

Registration Form

Call for Proposals:The Sexual Assault Centre of Edmonton invites you to submit a proposal for our upcoming conference on Sexual Violence in Marginalized Communities. Proposals must be submitted by 11:59 p.m., Monday, August 15, 2011.
Submission Form
Apr.13-14, 2011:
Understanding Cyberviolence and Youth Victimization:
Many Voices, Many Paths

With special keynote speaker:
One of the leading experts, worldwide, on cybercrime, internet privacy and cyber-abuse issues.

Read the Conference Agenda

“For Her Own Good” a Conference
Tuesday-Wednesday, November 1-2, 2011
BC Women’s and Children’s Hospital Chan Education Centre
(Child and Family Research Institute)
950 West 28th Ave. Vancouver, BC
Single day registration: $100/ Full two day registration: $175
May.9-10, 2011:
Boys Hurt Too: Understanding and responding to male child sexual abuse.

Download information and agenda
Go to PEI Community Page to download the presentations.

Feb.27-Mar.1, 2012: National Harbor, Washington, DC
World Conference on Women’s Shelters

Read More Information

Apr.11-13, 2011: Chicago, Illinois
2011 EVAW International Conference on Sexual Assault, Domestic Violence and Stalking

Read the Conference Agenda

November 2 & 4, 2011: Portland, Oregon
Roots of Change: Social Justice & Media 2011
Speakers and workshops will address the primary prevention of sexual violence with a strong focus on media, entertainment, and pop culture. Themes regarding men and masculinity will be woven throughout the conference proceedings.
Oregon Attorney General's Sexual Assault Task Force
The Use of Penile Swabs as an Investigative Tool in Sexual Assault Investigations

Download the presentation


◄ Back to the Upcoming Events Page. | More Past Events: 2011archive2012archive

Top News

Bold Initiative Challenges Attitudes Around Drinking and Sexual Assault

After alarming statistics revealed that 70% to 90% of sexual assaults involved alcohol, a diverse group of community organizations joined forces with the Edmonton Police to form a coalition called Sexual Assault Voices of Edmonton (SAVE). When results of a UK study...

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A few spaces still open for Sexual Assault Examiners Course.

August 19, 2011: Mount Royal University is offering the following courses to professionals working with victims of violence, including sexual assault such as nurses, physicians, counsellors, lawyers, and police...

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"Don’t be that guy" Campaign Receives National Attention.

June 23&24, 2011: The Edmonton team’s Don’t be that Guy campaign shared centre stage with other North American social marketing campaigns at the Addressing Sexual Violence – Changing Attitudes, Changing Lives conference in Toronto, Ontario...

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June 2011 Making a Difference Canada Webinar Presentation now Available.

Drug Facilitated Sexual Assault: what every service provider needs to know. This session, led by a recognized Canadian drug expert, was offered to augment understanding and assist service providers to respond more effectively to drug facilitated sexual assaults...

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Supreme Court Issues Decision on Advanced Consent in Sexual Assault.

On May 27, 2011 the Supreme Court of Canada issued a decision that ruled against the idea of "advance consent" to sexual assault. They concluded that there can be no consent in law when a woman is unconscious...

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Canadians Participate in 2011 EVAW International Conference

The 2011 EVAW International Conference on Sexual Assault, Domestic Violence, and Stalking was held April 11-13, 2011. Over 800 delegates from 50 U.S. states, several U.S. territories, protectorates, and a number of other countries participated...

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Making a Difference Canada Webinar Held on April 18.

For those who missed it, you can now download the presentation.


Science Daily:

New technique to help catch sexual offenders: Scientists detect condom lubricant on fingermarks for the first time...

read more
Upcoming Events
Common Myths Header
  • MYTH 1: Most rapes are committed by strangers.
    FACT: More often than not, sexual assault is perpetrated by a family member, relative, friend or acquaintance. In fact, in 64% of reported cases the victim knew the accused.
    Read More
  • MYTH 2: People sometimes say "no", whey they really mean "yes".
    FACT: No means NO, regardless of the circumstance. Also, if someone says "yes" under duress it is not consent—consent must be given voluntarily.
    Read More
  • MYTH 3: Men can't be raped.
    FACT: Many men don't report their sexual assault, so statistics are limited. However, of the assaults that are reported, approximately 15.7% of them involve male victims.
    Read More
  • MYTH 4: She must have somehow "asked for it."
    FACT: This is often how the attacker justifies his behavior. What ‘type of woman' she is, what her occupation is, or how a woman dresses or acts, are irrelevant. No one asks to be raped.
    Read More
  • MYTH 5: Women who feel guilty or vindictive often lie about being raped.
    FACT: Rarely are false reports of sexual assault made. The truth is, sexual assault is a greatly under-reported crime, especially if the survivor knows her (or his) attacker.
    Read More
  • MYTH 6: Certain types of women are "unrapeable."
    FACT: Regardless of a woman's profession or sexual practices, she can still be sexually assaulted. If consent isn't given willingly it is rape. Rape is not about the sex, it is an act of dominance and control.
    Read More
  • MYTH 7: Women can't be assaulted by husbands or boyfriends.
    FACT: According to the law, a woman has the right to say no to her significant other. Again, it's about willing consent. If it's not given, it's sexual assault.
    Read More
  • MYTH 8: Carrying some form of protection can prevent sexual assault.
    FACT: Maybe. Maybe not. But telling someone that carrying mace or keys between their fingers, etc could prevent an attack only adds to a survivor's sense of guilt and self-blame.
    Read More
  • MYTH 9: Rape is a crime of passion.
    FACT: In over 70% of the cases, rape is a premeditated act of VIOLENCE, and has nothing to do with passion. The vast majority of rapists are motivated by power, anger, and control, not sexual gratification.
    Read More
  • MYTH 10: People who are intoxicated or on drugs are willing to participate in any kind of sexual activity.
    FACT: Drinking or taking drugs does not imply consent. In fact, alcohol and drugs can render a person incapable of consent—and no consent equals assault.
    Read More
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